Hi, I'm Shabia Walia

Welcome to Femnora Family. I'm the Co-Founder & CEO of Femnora.

It’s in the wild that beauty lies. At 'Femnora' we believe in creating products that are packed with natural ingredients and free of harmful chemicals like parabens, sulphates, pthalates & silicones.

We truly believe that looking beautiful need not come at the cost of harming nature or cruelty to animals.

Transparency is key to us and you will always know what goes into our products.

All our products are handcrafted with ingenuity and passion & you will feel the love when you use 'Femnora'.

Shabia Ravi Walia, Founder and Owner of ‘Femnora’ is a media professional for the past 25 years. Having worked with most leading production houses and media channels, she now writes & produces content for television & digital platforms. She is also the author of the bestselling book ‘Mamma Mania’.

‘Femnora’ was born out of Shabia’s fears of what she put on her baby’s body after she became a mother. The labels scared her and the fact that she did not understand what went into the products made her uncomfortable. Being the solution driven person she is, Shabia started making soaps and lotions in her own kitchen. Soon word spread and mothers were demanding her to make the full range.

Today Shabia is proud to have created a brand that provides natural quality products which young, old and babies can use without any fear of side effects of harsh chemicals.

Not satisfied by her own achievements, Shabia also wanted to share her share of blessings with those who are not so blessed or loved. And again with this intention of giving back, ‘The Bluebells Community’ was formed.


When Shabia is not rustling up stories or spreading smiles with her social initiative ‘The Bluebells Community’, she loves to whip up a storm in the kitchen cooking or design new products for ‘Femnora’. Shabia lives in Mumbai with her cinematographer husband Ravi, 11 year old daughter Sia and dreams of her daughter growing up in a world with no boundaries or borders.

Shabia is also the winner of the ‘Rex Karmveer Chakra Award’ (2015-16, 2016-17) Women of excellence Award 2016′ ‘Top 50 Rising Stars Award 2016’, & ‘Digital Women Achievers Award 2017’, ‘ICICI Advantage Woman Award’ & the ‘Women of Influence Award’ by I Inspire 2018, Times She Unltd Award, Global Leaders Award and many more for excellence in Media, Wild Earth and the field of social work.